A question regarding Promotional Give away
Subject: Legal Inquiry Regarding Business Model - Promotional Giveaway, Referral Program, and Tax Implications
Business Model Overview:
I am planning to launch a brand named "RAW" specializing in selling shirts, t-shirts, and clothing online. As part of our marketing strategy, we intend to run a promotional giveaway where customers have the chance to win a car, through a draw and they will be automatically enrolled for the draw if they buy something from the store like a t shirt. Additionally, we are considering implementing a referral program, offering incentives like earphones or phones to customers who successfully complete a specific number of referrals. The goal is to enhance customer engagement and brand loyalty.
Specific Inquiries:
1. Promotional Giveaway:
- What legal considerations should be taken into account when organizing a promotional giveaway with the chance to win a car?
- Are there specific consumer protection laws or regulations that must be adhered to in organizing such a promotion?
2. Referral Program:
- What legal considerations should be taken into account for implementing a referral program with incentives like earphones or phones?
- Are there any specific regulations or laws governing referral programs in India?
3. Tax Implications:
- How do tax implications work for a business running promotional giveaways and referral programs in India?
- Can the expenses associated with the promotional giveaway and referral program incentives be considered as deductible business expenses?
4. Legal Compliance:
- What general legal considerations and regulations should I be aware of to ensure the overall compliance of my business model in India?
5. National Examples - Lucky Draw for Car:
- I have observed that several companies, both local and national, including brands like Croma and Bajaj Electronics, conduct lucky draws for a car as a promotional strategy. Customers are automatically enrolled in the draw when they make purchases within a specified period. What legal considerations should be taken into account for running such lucky draw promotions at a national level or state level like Telangana?
- Are there any specific national or state regulations that may apply to such promotional giveaways, especially when offering a high-value item like a car?
Thank you for your assistance.